[ Monday, May 13, 2013 ]


Prescription Reminders: CVS' move to stop providing manufacturer-funded prescription reminder services has triggered calls from pharmacy trade groups to HHS, asking them to loosen up the "marketing" rules to allow these things to proceed.  I tend to agree -- the tight marketing rules are too convoluted and too easy to violate, and activities that are much more beneficial than harmful are caught in the regulatory net. 

Jeff [5:50 PM]

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