[ Monday, May 13, 2013 ]
Prescription Reminders: CVS' move
Jeff [5:50 PM]
to stop providing manufacturer-funded prescription reminder services has triggered calls from pharmacy trade groups
to HHS, asking them to loosen up the "marketing" rules to allow these things to proceed. I tend to agree -- the tight marketing rules are too convoluted and too easy to violate, and activities that are much more beneficial than harmful are caught in the regulatory net.
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