[ Thursday, January 03, 2019 ]
Jeff [1:16 PM]
As a bit of an analog to yesterday's post about the impact of a breach on stock price, recently breached companies tend to improve their performance against the market, which might indicate that the breach serves as a "wake-up call" for the company's leadership. Going hand in hand with that thought, Health IT Security notes
that recently breached hospitals tend to increase their advertising spend by 64% after a breach.
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