[ Friday, July 10, 2009 ]


OT: Social Media Marketing. I have been and will be speaking on this (sign up and listen, it's free!), but there is a huge push to market using Twitter and other social media marketing milieu. One thing to be aware of: even if you stay away from these marketing tools out of fear or extreme caution, you need to be following what OTHERS are saying about you in these media. This is an excellent cautionary tale, and I love Amy Mengel's "one rule": Don't suck so much in the first place. So true: you can't win every time, the customer isn't always right, etc. But if you don't suck too much, you'll have some people who will jump in and defend you when someone lights you up.

Jeff [2:15 PM]

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