[ Thursday, July 09, 2009 ]


New Media in Healthcare Marketing: Apparently, it's becoming much more popular, and more used, by healthcare marketers. As you may know, I spoke on the issue last month.

If you're interested in (i) FDA regulation of drug marketing and (ii) new media, you might be interested in this free presentation I'll be giving with Peter Pitts and David Maizenberg in two weeks. It's free and online. Only a little bit about HIPAA, but it could be an important piece of the puzzle, especially for healthcare providers (as opposed to pharma companies) who are involved in new media marketing.

Jeff [8:56 AM]

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